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Um novo livro da professora da UM foi publicado pela editora líder do mundo na área dos estudos de novo media

1:binary?id=tb039HcNJRiqprV1w_2FXCMwN528CXikHVTIkxrVcncnZ9qqRyPw_2FX_2BA_3D_3D:Prof. Wu Mei
Prof. Wu Mei
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2:binary?id=tb039HcNJRiqprV1w_2FXCMwN528CXikHVz_2B_2Bbe7aN0dn09X1DBD3Ohw_3D_3D:《網絡水軍與病毒式營銷:中國社交媒體案例分析》
《網絡水軍與病毒式營銷:中國社交媒體案例分析》
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Prof. Wu Mei from the Department of Communication, University of Macau (UM), has published a new book entitled “Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media” through IGI Global, a leading publisher of new media studies. Co-authored with two other scholars from the Chinese University of Hong Kong and Tsinghua University, the book is considered to be representative of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series. This new book includes case studies, textual analysis, media reviews, and in-depth interviews in the investigation of the “pushing hand” in China from the conceptual perspective of communications and viral marketing. This book is valuable for researchers, marketers, and people interested to know more about the persuasive influence of social networks.


For full version, please refer to Chinese.

Should you have any enquiries about the press release, please feel free to contact Ms. Albee Lei or Ms. Kristy Fok at(853)8397 4325 or prs.media@um.edu.mo or visit UM webpage www.umac.mo.


17/10/2013