UM professor’s new book on internet mercenaries and viral marketing published by the world’s leading publisher of new media studies
Prof. Wu Mei from the Department of Communication, University of Macau (UM), has published a new book entitled “Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media” through IGI Global, a leading publisher of new media studies. Co-authored with two other scholars from the Chinese University of Hong Kong and Tsinghua University, the book is considered to be representative of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series. This new book includes case studies, textual analysis, media reviews, and in-depth interviews in the investigation of the “pushing hand” in China from the conceptual perspective of communications and viral marketing. This book is valuable for researchers, marketers, and people interested to know more about the persuasive influence of social networks.
For full version, please refer to Chinese.
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