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2012 CNMCA Macao ends with success

1:binary?id=FxlsN89X050k29YvGv37I8Xokex2VYb0_2B7S0SAY0pjn7EaljUezAOg_3D_3D:The biggest conference on new media communication research in Macao’s history
The biggest conference on new media communication research in Macao’s history
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2:binary?id=FxlsN89X050k29YvGv37I8Xokex2VYb0ca7uK2G9FDH9leKDV00yWA_3D_3D:Guests are presented with souvenirs
Guests are presented with souvenirs
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The 2012 China New Media Communication Association Annual Conference, Macao International Conference (2012 CNMCA Macao), jointly organised by University of Macau’s (UM) Department of Communication, the China New Media Communication Association (CNMCA) and the Macau Association for Internet Research (MAIR) ended with success on Saturday 8 December 2012.

As the biggest conference on new media communication research in Macao’s history, the conference was attended by approximately 140 participants, including new media scholars, industry elites, and postgraduate students. The conference aimed to provide a platform for scholars from around the world to exchange ideas and explore issues pertaining to new media and globalisation, and will have far-reaching implications for UM’s Department of Communication.

At the opening ceremony held on 7 December, Prof Hao Yufan, dean of FSH, delivered a welcome speech as the host of the event, followed by speeches by Mr Chan Chi Ping, director of the Government Information Bureau, and Prof Du Junfei, president of CNMCA. In the keynote speech session hosted by Chair Professor Martin Montgomery, head of the Department of Communication, five world-renowned speakers addressed issues revolving around the theme of “Social Media, Digital Network and Globalisation”.

Prof William H. Dutton, principal investigator of the Oxford e-Social Science Project and principal investigator of the Oxford Internet Surveys, University of Oxford,  gave a speech entitled “The Internet and the Rise of a Fifth Estate”. He drew on survey data on how individuals use the internet along with case studies of the Fifth Estate in action, to empirically anchor responses to the related questions concerning the internet and the rising of a Fifth Estate.

Prof Gustavo Cardoso, professor of technology and society at ISCTE - Lisbon University Institute and associate researcher at CIES, ISCTE-IUL, delivered a speech

entitled “Trends in Internet Use: the Rising of a Networked Lifeworld?”, in which he unveiled some trends based on analysis of new conceptions of ownership, production, distribution and sociability. He argued that changes in mediation are creating the conditions to foster the creation of a networked lifeworld.

Prof Jonathan J H Zhu from the Department of Media and Communication, City University of Hong Kong, gave a speech entitled “New Media Research in the Age of Big Data: Hyper, Myth, and Reality”. He discussed the current status, major problems, and possible future of each key element of big data based on his own observation.  

Prof Carolyn A. Lin from the University of Connecticut, a famous expert on new media advertising, delivered a speech entitled “Social Change in the Digital Information Age”. Focusing her research on the content, uses and effects of information technologies, public communication campaigns and international communication, Prof Lin explored the breadth and depth as well as the pros and cons of this social change and shared people’s understanding of the cultural lags and communication divides across global societies in the digital information age.

Prof Du Junfei, president of CNMCA and vice dean of the School of Journalism and Communication at Nanjing University, gave a speech entitled “Several Basic Problems of Virtual Society Management”. He talked about dynamic management, difference management, identity management, consultation management, and learning management of the government based on the new characteristics of virtual society like liquidity, self-identification, utilization of “cloud” and so on.
 
The roundtable forum “New Media and Globalization took place on 8 December. It was chaired by Prof Wu Mei, deputy head of UM’s Department of Communication. Experts that participated in the roundtable forum included Prof Hao Xiaoming from the Wee Kim Wee School of Communication and Information, Nanyang Technological University; Prof Steve Guo, head of the Department of Journalism, Hong Kong Baptist University; Prof Wei Lu, assistant dean of the College of Media & International Culture, Zhejiang University; Prof Kuen-Hee Ju-Pak, California State University Fullerton in CA; Alexey Efimov, head of the Regional (China and North-East Asia) Bureau at RIA Novosti (Russian News); Prof Gustavo Cardoso, professor of technology and society at ISCTE - Lisbon University Institute; and Dr Angus Cheong, president of MAIR.

The special panel “Behavior and Content Analysis through Big Data”, chaired by Prof Jin Jianbin from Tsinghua University, featured some of top-notch professionals in China. It was commented by Prof Ke Huixin, Communication University of China. The speakers included: Peking Tan, director of Greater China research and development at Millward Brown; Dr Libo Chen, CEO of Eucita Technologies; Fu Zhihua, director of the Cloud Platform, Tencent; Dr Cui Peng from Tsinghua University and Dr Wang Ning from Hong Kong Baptist University. Since social media data mining and research are at the frontier of new media studies, some latest achievements in mainland China were revealed in this session.

During the two-day conference, nearly 30 special discussion sessions were conducted on important issues including social media research, new media and politics, new media industry research, blog and micro-blog studies, social media and applied communication, new media management and self-discipline, media literacy and public space, transformation of traditional media, new media culture studies, Web 2.0 and political participation, new media and civil society, new media empirical research, new media in perspectives, new digital divide, social media and culture, new media and public opinion and business practice of internet and new media. In the afternoon of 8 December, the closing ceremony was held, during which recipients of the best paper awards were announced. Of the seven students who won the best student paper awards, two were from UM’s Department of Communication,Debbie Zhao and Johnson Lin. 



Should you have any inquiries about the press release, please feel free to contact Ms. Kay Lai at8538397 4325 or  kaylai@um.edu.mo or visit UM webpage www.umac.mo.




12/12/2012

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